Superfood
visual identity
client
Superfood is a healthy food and drink bar founded by a young couple who wants to improve a healthy lifestyle in their town.
They had a need to refresh their visual identity keeping the bright colors and playfulness of elements in focus.
![Superfood old to new logo](https://llano.agency/wp-content/uploads/2019/09/old_to_new_logo-1.jpg 1429w, https://llano.agency/wp-content/uploads/2019/09/old_to_new_logo-1-300x118.jpg 300w, https://llano.agency/wp-content/uploads/2019/09/old_to_new_logo-1-768x303.jpg 768w, https://llano.agency/wp-content/uploads/2019/09/old_to_new_logo-1-1024x404.jpg 1024w)
mission
llano agency wanted to keep the primary idea, but improve it with more movement of the elements in order to bring out the playfulness and the joy of the brand.
All the elements are in their individual tilted positions acting carelessly. The whole logo is refreshed with warmer, more “edible”, colors which are paired with the soƞer lines of elements.
In overall, llano agency created a more warmhearted and playful impression which perfectly suits the young couple and their shared story through this tasty brand.
![Superfood color pallete](https://llano.agency/wp-content/uploads/2019/09/palette-2.jpg 1429w, https://llano.agency/wp-content/uploads/2019/09/palette-2-300x118.jpg 300w, https://llano.agency/wp-content/uploads/2019/09/palette-2-768x303.jpg 768w, https://llano.agency/wp-content/uploads/2019/09/palette-2-1024x404.jpg 1024w)
![Superfood typography](https://llano.agency/wp-content/uploads/2019/09/typography-1.gif)
All the promo materials and menus are filled with colorful elements inspired by the memphis design trend, which was a great choice to bring up the playfulness to the next level.
Here are a few examples of Superfood promo materials.
menu design
![Superfood menu cover](https://llano.agency/wp-content/uploads/2019/09/menu_cover.jpg 1429w, https://llano.agency/wp-content/uploads/2019/09/menu_cover-300x225.jpg 300w, https://llano.agency/wp-content/uploads/2019/09/menu_cover-768x576.jpg 768w, https://llano.agency/wp-content/uploads/2019/09/menu_cover-1024x768.jpg 1024w)
![Superfood menu inside](https://llano.agency/wp-content/uploads/2019/09/menu_inside.jpg 1429w, https://llano.agency/wp-content/uploads/2019/09/menu_inside-300x225.jpg 300w, https://llano.agency/wp-content/uploads/2019/09/menu_inside-768x576.jpg 768w, https://llano.agency/wp-content/uploads/2019/09/menu_inside-1024x768.jpg 1024w)
![Superfood flyer](https://llano.agency/wp-content/uploads/2019/09/flyer.jpg 1429w, https://llano.agency/wp-content/uploads/2019/09/flyer-300x240.jpg 300w, https://llano.agency/wp-content/uploads/2019/09/flyer-768x614.jpg 768w, https://llano.agency/wp-content/uploads/2019/09/flyer-1024x819.jpg 1024w)
flyer design